The limited-edition color-changing cans of Corona Extra are available in 12-packs sold exclusively in Los Angeles, Miami, New York and Philadelphia. “The entire Corona team is glad to elevate our relationship with Talia Coles to give fans what they want and bring a fresh perspective to the season.” We're upgrading festive holiday attire from the typical ugly sweater to a cool and comfy robe, and our cans are getting a makeover that mirrors the iconic imagery of our classic holiday ad, making this the perfect pairing,” said Saul Trejo, director of brand marketing at Corona. “The holidays have long represented a moment when ugly sweaters take center stage, but here at Corona, we thought it was time to change that. The robes worn by Snoop Dogg attracted a cult following, with consumers consistently asking Corona how to get their hands on one. Talia has played an integral role in the “La Vida Más Fina” campaign since it debuted three years ago, helping craft the Fine Life vibe at the beach. “I’ve collaborated with Corona and Snoop Dogg on all of the “La Vida Más Fina” commercials, so it’s exciting to go a step further, extend the rules around where fashion lives and see my couture designs adorn the brand’s iconic cans.” “I am thrilled to be collaborating with Corona on this capsule collection, applying my ‘design your life’ mantra to the beer space and holiday season,” Talia said. The robe is designed to match the can and can be worn inside or outside the casa. While each can is filled with the same crisp, pilsner-style lager consumers have known and loved for nearly 100 years, its exterior is infused with color-changing thermochromic ink technology, that reveals the beach hut from the famed Corona holiday commercial as the can goes from ice-cold and full to empty. The tastemaker has brought a refreshed perspective to the ugly sweater game, marrying the Corona brand’s Latin flair with her own couture approach. Talia’s designs were inspired by a desire to bring modern style to traditional holiday gear. In fact, the collection marks the first time the brand has invited a designer to reimagine the Corona Extra can. Coined Feliz Navi-Drip, the exclusive holiday pairing consists of limited-edition holiday cans of Corona Extra and matching robes, both designed by Talia. Today, the iconic Mexican beer unveils a limited-edition collaboration with celebrity fashion designer Talia Coles, the creative genius behind Snoop Dogg’s iconic looks in the brand’s “La Vida Más Fina” campaign. 14, 2023 (GLOBE NEWSWIRE) - This holiday season, Corona invites you to Feliz Navi-Drip it like it’s hot.
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